...
A frame clearly articulates the necessity for change by outlining the problem, objectives, and anticipated benefits (WHY). It includes the high-level scope of the change (WHAT) and impacted entities (WHO).
...
...
A frame clearly articulates the necessity for change by outlining the problem, objectives, and anticipated benefits (WHY). It includes the high-level scope of the change (WHAT) and impacted entities (WHO).
...